ENTREPRENEURSHIP
THROUGH BUBBLE TEA
THINK. CREATE. PITCH.
Experience entrepreneurship through something students already know and enjoy — bubble tea. In this hands-on programme, students step into the role of young entrepreneurs as they develop their own bubble tea concept from idea to creation. They explore key business considerations such as customer needs, product development, pricing, branding and marketing, before bringing their ideas together in a team business challenge.
3 hrs
8-300 pax
Duration
Group Size
LEARNING OBJECTIVES
Understand how entrepreneurs identify opportunities, solve problems and transform ideas into products that create value for customers.
Entrepreneurial Thinking
Customer-Centred Thinking
Learn to consider the needs, preferences and behaviours of a target customer instead of simply creating a product based on personal preferences.
Financial Literacy
Explore basic concepts such as cost, pricing and profit, and understand how business decisions can affect financial outcomes.
Communication & Persuasion
Develop confidence in explaining an idea, communicating its value and persuading an audience through a structured business pitch.
Teamwork & Leadership
Divide responsibilities, negotiate different ideas and work towards a shared business goal while recognising the strengths each team member contributes.
Creative Problem-Solving
Respond to challenges and constraints by evaluating possibilities, making decisions and adapting ideas when necessary.
Experience Highlights
From Customer Need to Business Idea
Discover how entrepreneurs start with a problem or customer need before developing a product that provides a meaningful solution.
Build Your Bubble Tea Brand
Develop a brand concept by considering the target customer, product identity, name and unique selling proposition.
Product Development Challenge
Experiment with flavours and ingredients to create a bubble tea product that matches the team's chosen customer profile and business concept.
Cost, Price & Profit
Entrepreneurship Team Challenge
Work with simple costing and pricing decisions to understand that a successful product needs to be both appealing to customers and commercially viable.
Bring everything together by developing and pitching a complete bubble tea business concept. Teams present their customer, product, pricing and marketing strategy and justify the decisions they made.
BUILD IT. BRAND IT. PITCH IT.
Turn entrepreneurial thinking into action. Students work together to identify opportunities, understand customers, make business decisions and bring their bubble tea concept to life.